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If you own a category-defining domain name centered on a type of business or activity that takes place in physical locations, the clearest path to revenue is to create a specialized directory site. Epik | Directory is the solution.
With Epik | Directory, you can list businesses that offer services to consumers, such as restaurants, hair salons, doctors, etc. On these sites, visitors can get the information they need about the provider so that they can decide whether to eat at that restaurant, select a new stylist, etc. The directory provides a list of businesses, and, for each business, a detailed profile page that describes their location, services, hours of operation, etc.
We start with our database of millions of businesses, and automatically build around it a site that offers:
A business can also create additional profile pages for each of their employees. A hair salon, for example, can create separate pages detailing each of their stylist, their specialties, etc. This enables users to not only explore whether they want to go to that salon, but also to help them determine which particular stylist is right for them. They can explore this through richly detailed business profiles. These profiles can include not only the usual text information, but also videos, photos, reviews, etc; the same is true for the staff profiles as well. There can also be a hierarchical relationship between these pages and their content. So, for example, a salon could create a gallery of all the hairstyles created by their staff, but the gallery on the profile for an individual stylist would only show the haircuts that he/she personally created.
It is important to their business that they claim and control the content of their profile, the photos of their facility, etc. Once a business has claimed their profile, they control the content. And that control can be enhanced through additional tiers of service.
Service providers can claim or create their business listing. Many of the platform's capabilities are available for free through our Basic tier of services. More advanced features such as profile customization and online appointment scheduling, will only be available through higher, fee-bearing Premium and Pro tiers. Consequently, the directory platform offers several ways to generate revenue from a site.
