It has been a good week for the Epik Product Portal platform. Design changes made during late-October are taking effect. On Sunday, Monday, and Tuesday we have seen average DAILY growth of 19%, 8% and 6% in network revenues (a 3-day average of ~11%), breaking all previous daily records for the network. Probably even more impressive, the number of sites that are making money on a daily basis increased by 50% in the last 4 days. Here is a brief overview of what is working.
Scale what works
I sometimes say “scale what works”. This is possible so long as you have designed for scale. Epik has done exactly that. So, when we find something that works, we scale it. This is why it is possible to have sustained periods of exponential growth as we saw over the summer. The platform is performing well, and I believe we are heading into another leg of exponential growth — just in time for the holiday shopping spike. Here is what I think is working with the Product Portals:
- Product Pages: One of the major changes made in late October was the addition of product pages. As expected, now these product pages are successfully getting indexed and ranking, which massively extends the number of keywords on which these sites can rank. More importantly, these sites are the substrate on which the new user-generated content can take shape. We’ll also be extending it further with price comparison information. Eventually, we’ll integrate a directory of stores where individual products are for sale — a concept developed by Milo.com but which we think can be executed even better through integration of Directory Portal technology.
- Owner-driven editing: Owen Frager did a great blog post today about Vishal Ithlani. This is a must-read post for anyone serious about sustainable recurring income. Vishal is cracking the code for how to build on the product portals. Morgan Schwartz, Ian Lopuch and others have reported similar success. They have learned the back-end tools and are enhancing their sites and seeing near-instant lift with their site performance. This is not rocket science. The platform rocks. However, unlike domain parking, development is a process, not an event. Contact us if you would like to learn to use the back-end tools. Alternatively, if you prefer to have it done for you, we can help there too.
Here is a quote from Ian Lopuch, reporting in after learning the back-end-tools:
Check out PetiteJacket.net! I now have custom blurbs per page and 2 custom articles. I’m working through the rest of my sites and should be able to upload a few more tonight. Very excited and encouraged by the ease of use of your platform. It basically takes me half the time it would to upload a “custom” website that doesn’t look half as good.
Bottom line – Product Portals work — Guaranteed!
Product Portals remain the single best value for money for anyone looking to get started in domain development. And we are still the only domain development company that offers a one-year ROI performance guarantee on sites that are built on our product portal platform.
Best of luck to Domain Developers. Whether you are building on Epik or not, the holiday shopping season is about to kick in and the environment for domain development has never been better. Domains can be acquired inexpensively, and there are now an abundance of tools available on which to develop income-producing websites.
Let’s keep building!