One of the interesting things to understand about domain development is the timing of the development cycle as it relates to organic search. The reality is that organic traffic to a previously parked page will typically not arrive overnight. There is a timing to it which correlates heavily to search position.
In this example, IceCreamMaker.com launched at the beginning of the year. Traffic grew steadily as it rose out of obscurity to page 2 of Google, and then to page 1, and then to the top 1-2 positions on page 1. The resulting traffic impact is easy to see and is highly correlated to search position.
And here is a link to the full report for anyone interested:
During the early phases of the site’s life, pay attention to the following stages:
1. Your site is indexed. You can check this easily by going to Google and using the site:IceCreamMaker.com command to see how many pages are indexed. After 30 days of the site being live, you should see significant indexing, i.e. the % of pages on the site that are known to exist in Google.
2. Your site is ranked. For starters, you are looking for the exact match term “ice cream maker” and wanting to see the ranking improve from pages 3-10 to pages 1-2. If you have a lot of sites, you can check them using a number of rank-checking tools including this one.
3. Your site is top-ranked. The real battle begins on page 1 of Google. The top 3 positions get approximately 40% of the traffic. Said another way, having a descriptive domain that is ranked above the fold on page 1 of Google is a very good place to be.
4. Your site ranks on adjacent terms: Once your site ranks on the exact match term, start looking for the related terms, e.g. Ice Cream Makers (plural), or ranking for specific brands in the case of a product portal. This adjacent ranking opens up additional growth opportunities for the site’s organic traffic.
Last but not least, if you have an Epik-powered site and want to add Google Analytics to your site, just create the tracking code in Google Webmaster Tools and send it to firstname.lastname@example.org and we’ll be happy to include your tracking code.