DesignEpik Corporate

New Year, New Site

By January 6, 2011 November 5th, 2018 4 Comments

With a new year comes the opportunity for renewal and change, an opportunity that we at Epik have grasped. The end of 2010 was a very busy one from a product development standpoint, essentially doubling the number of development platforms over the past six weeks. We launched two entirely new platforms — epik | Recipes and epik | Video — while extending our family of Directory platforms with epik | Directory Pro. As many of you know, we will be introducing two additional platforms in Q1: epik | Real Estate and epik | Job Board. In addition, we are moving rapidly to incorporate certain core technology components, such as single sign on (SSO), more widely across our platforms. And, perhaps most strategically, we are aggressively ramping up our work in semantic and ontological technologies.

So, now more than ever, Epik has a lot to tell the world about how we are innovating, both in terms of technology and in terms of business models and markets. The reality of Epik, both in scope and in the particulars, is catching up to the vision. Consequently, we need a new site that allows us to describe this vision, and its attendant products and technologies, in a far more comprehensive way.

Out with the old, in with the new

As you can see, the new site has a crisper design, and yet one that allows us to present a much larger amount of information while not overwhelming the user. More specifically, among the many improvements:

  • Improved structure
  • Cleaner design
  • Significantly more content, both in volume and in detail, describing each platform, including: features, specs, and pricing models
  • Improved mechanisms for featured sites, announcements and related calls to action
  • More context-specific content

Most importantly, the organization of the site, especially in the product section, has been designed to give us a scalable framework with which to explore in detail the features and benefits of our rapidly growing portfolio of domainer solutions. Of course, any good website always evolves. In the coming weeks, you will see even more changes to the site, in particular new and vastly improved sections that describe the underlying technologies and core components, an improved FAQ section, and capabilities to help create a greater sense of community among Epik members.

I trust that you will find the new site as big an improvement as I do, and hope you can find some time to browse the new site and give us your feedback.

All the best,
John Lawler, SVP Products

Join the discussion 4 Comments

  • Richard says:

    Great look on the site guys.

    Definitely looking forward to 2011. I think Domaining is going to go bigger and better than ever before.


  • Louise says:

    Asus chairman Jonny Shih said, “Different kinds of customers have different kind of needs, so they want choice [in a not-too-subtle dig at Apple] . . . Other companies provide choices but they do this from a position of low innovation. Asus provides the best of both worlds” as he unveiled the Eee Pad Slider, Eee Pad Transformer, Eee Pad MeMO and Eee Slate EP121, in all different sizes, just like in your new homepage design!

    Likewise goes for Epik as you unveil a variety of platforms to satisfy diverse needs of your client base – you go!

  • Mark says:


    Extremely nice design. Readable. A+

  • Hello Rob,

    My good friend Rick Schwartz, came up with a blockbuster comment (as usual) ” It is all right to buy the better name” I caught a lot of heat and actually got kicked off his forum for stating that was making a huge mistake by not buying the .com channel version.

    So many of us domainers say one thing and do another. My point being that our egos get in the way of what is the clever marketing approach. saying one thing on the front of the stage and doing the opposite in reality. This totally negates their original position.

    In my investment banking days we used to say “Watch what the Fed. does not what they say”

    Gratefully Jeff Schneider (Contact Group)

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