At Epik, we use the term Developer to describe the community of entrepreneurs that are building out domains on the Epik Platform. The interesting thing about the term Developer is that it means different things to different people. If you come from Real Estate you might think Donald Trump. If you come from Computing or Internet, you might be thinking Steve Jobs. So, who would you expect to find at an Internet Real Estate Development Conference? Donald Trump or Steve Jobs?
Conferences provide some insight
As with TRAFFIC or DomainFest, the predominant demographic of the registered attendance for the Epik Developer Conference is not technical. The largest Developers building on Epik are overwhelmingly coming from a Real Estate background. In the past, they Developed hotels, restaurants, houses, condos, offices, cottages and cabins. And in most cases, they made money, at least until the recent economic downturn started to play havoc with the residential and commercial real estate business model.
Real Estate Developers intuitively understand the importance of LOCATION. On the web, the location is measured largely by the caliber of your web address. The alternative path to credibility would be to spend heavily on building a brand. Consider for a moment, Epik.com. Epik is a brand. How much did we spend on developing that brand? A lot. And even though we are reasonably adept at SEO, we are still not top-ranked by Google for our #1 keyword “Domain Development”. Huh?
Location, Location, Location. Think MLS not DNS.
So which is it — Donald Trump or Steve Jobs?
This leads me to the definitive question — is an Internet Real Estate Developer more like a Donald Trump or a Steve Jobs?
According to a scientific survey of attractive women, it turns out that The Donald has a 96% rating for “Women magnetism”. As for Steve Jobs’ “Women magnetism”, in the same highly scientific study, Steve Jobs was a lowly 85% rating for Women magnetism. Case closed. The Donald wins.
So, what’s the big difference between The Domain Developer and The Donald? The Donald has to worry about finding tenants and about guests making messes in the guest rooms. The Domain Developer doesn’t.