As readers of this blog well know, Epik has developed several platforms to cost-effectively create useful and profitable websites for the domain owners. The Epik | Directory platform is used to build out domains whose names can best be represented as a directory of information, whether is is a location, a category of people or things, or both. And as we expected, the interest and uptake of this new platform has been substantial. Epik | Directories are proving to be a major new platform for the creation of useful and revenue generating sites.
We at Epik are excited about our new directory platform that we want to spread the word even more. We want to make it even easier for site owners to convert their directory-related domain names into something substantially more useful and valuable than a standard parked site.
Take a Test Drive
So now, Epik will automatically generate a directory site for you, and let you test drive it. For free. And getting started couldn’t be easier.
Simply point the DNS records of the appropriate domains to NS1.EpikDirectory.com and NS2.EpikDirectory.com. Your site will temporarily resolve to a new “under construction” lander and shortly thereafter, your directory — automatically generated by our systems — will appear. It’s really that simple.
If at first your directory does not populate with listings, wait up to 48 hours for the listings to populate from our databases.
Sounds almost too good to be true. And, as readers of Robert Heinlein know, TANSTAAFL (“There ain’t no such thing as a free lunch”). So, think of these auto-generated directories as an appetizer. By pointing your sites to the EpikDirectory DNS, we essentially turn your directory-related domain into a smart lander containing basic directory information on that particular locations and/or subject.
However, these “lander directories” have some restrictions compared to our standard directory products, most notably:
1. No customization
A complete directory implementation includes a custom logo and other associated graphics, color scheme, etc., as well as advanced search capabilities customized for the site’s subject area. “Lander directories” do not offer this level of customization; in this sense they are generic.
2. Lack of rich content
Complete directories contain a much richer array of content, including pictures, comments, reviews, etc. Again, the more generic “lander directories” do not offer these.
3. No monetization
The site owner does not participate in any revenue generated by the increase in traffic to the site, or through any ads served by the site. They do, of course, reap the benefits of any increase in appraisal value due to increased traffic volumes created when moving from a simple parked site to a lander directory.
So What’s In it for Epik?
Lander directories are a wonderful way to see how turning your domain into a Directory can drive traffic to your site. Once you see the impact that even a generic directory can have on your traffic, we believe that many users will want to upgrade the site to the richer, more customized version that puts monthly revenue directly into your pocket.
So, if you have domains that you believe lend themselves to implementation as directories, but are not yet sure if you want to place an order for a customized Epik | Directory, try a little test drive and let us help show you the value of our platform.
We welcome your feedback.