Domain Names

The Future of Domain Name Brokers and The Long Tail by Rob Monster

By February 20, 2020 No Comments

You have probably heard the term Domain Broker but perhaps you don’t have clear understanding of what they do?

As per the definition

 a domain broker is a person who buys and sells domain names for others. There are numerous misconceptions about what a domain broker actually does. … Domains are not lottery tickets, they are a commodity meant to be traded for a profit.

Here is an in-depth post about “Future of domain broker and the long tail” by our own Rob Monster CEO of

We are confident that you enjoy the article and it will benefits each of you more.


Future of Domain Broker and the Long Tail by Rob Monster,

Some of you will be familiar with the term “The Long Tail”. It is perhaps one of the most famous articles ever written in Wired Magazine back in its hey-day. Chris Anderson is the visionary author. The old classic can be found here:

Domain Broker, Domain agent, long tail,


What exactly do I mean by “Long Tail” Domains

There is a finite but knowable universe of people who will value the domain name If you can find them and engage them good chance that they value them for some price that allows them to earn a return from switching from what they use now to something better.

To illustrate, these are classic: “long tail” domains:

Domain name broker

The Barrier to entry to become a Domain Broker is effectively zero

Why I think it matters to domainers is this: the super-brokers might not have any interest in brokering a 3 figure domain or a 4 figure domain because of the size of the prize is too low, even at a 20% commission. Some brokers won’t even take on a domain for less than 6 figures, again due to the small size of the prize.

On the other hand, in some parts of the world, notably in emerging markets, many people have more time and intellect, than they have money or domains. Nevertheless, they absolutely do have much to offer the domain industry by using their time and talent to connect supply with demand.

As we look ahead to the next phase of domaining, I foresee an explosion of Domain Name Brokers. The long-time brokers might perhaps dreading this day because they will up against a dual squeeze:

1. Godaddy, the aspiring monopolist, now has 1 million owned and operated domain names that they will be eager to sell through their channel to a vast retail customer base with a brokerage team who will be under pressure to add value and have access to a large proprietary data set about who buys what domains.

2. Emerging markets are about to serve up an absolute explosion of independent NameBrokers, who can make use of a fast-expanding array of free tools for finding who owns what domains, and can use secure ways to clear those transactions, e.g. through marketplaces and escrow services.

So what is a Boostrapping Domain Broker to do?

The good news is that brokering domains is a capital-efficient way for emerging market participants to bootstrap their way into an industry, even with little or no capital.

One way to get started is to leverage a service like – go find a domain that is newly listed, and try to find a buyer for that domain before the reverse auction ends. After all, the price keeps coming down while your prospective buyers can be bid up.

Many people might look at NameLiquidate on the last day, looking for expiring auctions to find the bargains. However, the contrarian move is a bit different and that is to look at the new arrivals, and not just for the mispriced domains but I think more importantly for the bootstrapper, the arbitrage opportunities.


Domain broker, long tail

We plan to add an “Escrow” feature right inside of so that domain flippers can essentially send a domain into escrow, cover the transfer fee, and then have a short window to make good on their purchase. If they fail to make good, the auction resumes and the broker is out their transfer fee.

Looking ahead, the Epik team does have larger ideas for how to a fast-expanding pool of domain brokers could leverage a platform — we acquired the domain last year. Will share more on that if folks are interested in the topic.

Why a massive increase in the number of brokers is good news for (almost) everyone

The really great news for domain owners is that there will be a vast supply of highly energetic people who will be able to help connect supply with demand and to get more supply into the hands of end-users. The end result of this is more liquidity in the domain economy and higher retail prices for quality inventory.

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