The All New gTLDs

Trademark Protection and Sunrise

The initial phase of any gTLD rollout is called the Sunrise period, and usually runs for 30-60 days. It is the biggest departure from the way domain names have been made available up until now.

Among ICAAN's primary goals for the rollout of new names was to solve the problem of cybersquatters registering trademarked names like dominos or iphone. The business need to protect trademarks and brands essentially forced companies into paying usorious fees to "buy back" these domain names. This is where the "Sunrise" phase comes in.

Generally speaking, applying for names during the Sunrise period is restricted to applicants that maintain a registered trademark on the name for which they applied, e.g. If the name is trademarked internationally, that further strengthens their claim to a particular name. To help ensure that copyright holders can protect their trademarks through early access, the Internet Corporation for Assigned Names and Numbers (ICANN) has created a Trademark Clearinghouse, through which all Sunrise requests must be checked.

Sunrise registrations typically cost more than general availability registrations. Even so, many businesses consider Sunrise to be the ideal time to acquire valuable domain names. since the costs are low compared to other ways of protecting one's trademarks from cyberquatters. During the latter part of Sunrise, registries may allow owners of strings under an alternate TLD to apply for the same string in the gTLD they manage. For example, an accounting firm that owns might be eligible to acquire during the Sunrise period. This sub-phase is to help protect companies whose brands are not officialy trademarked but are well-known through common usage.

So far, however, most registries are not offering this service, or are restricting it to "not for profit" organizations who maintain a .ORG account. At least for now, registries are requiring that such companies acquire their name during the second phase, called Landrush.


Law & Legal Related gTLDs Are Available Now!

Did you know that just over 50% of lawyers are in private practice? The remainder are spread throughout government, industry, judicial clerkships, and academia.

.Lawyer.Associates .Attorney .Law .Legal.Partners

New gTLD Updates - Get Yours Today

.VENTURES Register Now

.SINGLES Register Now

.BIKE Register Now

.HOLDINGS Register Now

.PLUMBING Register Now

.GURU Register Now

.CLOTHING Register Now

.CAMERA Register Now

.EQUIPMENT Register Now

.ESTATE Register Now

.GALLERYRegister Now

.GRAPHICSRegister Now

.LIGHTING Register Now



gtlds for everyone

Internet Users

If you`re reading this, then you`re one of the 2 billion plus people who use the Internet

Learn More »

Small Businesses

As hundreds of new gTLDs are introduced in the not-too-distant future, a new era of opportunity

Learn More »

Brand Owners

Trademark owners will be profoundly affected by the introduction of new generic top level domains.

Learn More »

It`s a whole new internet

Hundreds of new gTLDs are launching soon!

Pre-Order gTLD Launch Schedule

What our clients are saying about us

“Working with Epik has been a wonderful experience. they are extremely creative and have come up with a web design that is unique and eye catching!.”

Amy Davidson

“You have consistently gone above and beyond and been amazingly customer service oriented. You clearly are providing world-class customer service. You put all of your competitors…especially GoDaddy…to shame. Keep up the awesome work!”

Ted Schinke


Industry Leading Support

Contact our 24/7 live support team to solve your domain and hosting challenges promptly and courteously.

Innnovative Solutions

Try our exclusive range of ready to use site development and hosting products to get online quickly.

Outstanding Value

Make Epik your preferred registrar and receive some of the industry`s best pricing by consolidating onto Epik.

The industry`s easiest to use

Domain Management Solution

Register Now