The All New gTLDs
Today the world has about two dozen generic top-level domains (TLDs) including the popular ones (.com, .net, .org) as well as lesser known ones such as .mobi and .tel. All of these are adminstered by ICANN, or the Internet Corporation for Assigned Names and Numbers.
Over time, ICANN supplemented those two dozen names by creating 200+ country codes TLDs (ccTLDs), one for each countries, e.g. .ca for Canada or .jp for Japan. When the addressing convention for the Internet was developed nearly forty years ago, TLDs helped create structure and boundaries within the Internet. As initially conceived, .COM denoted commercial businesses, .EDU were restricted to accredited education institutions, etc. Of course, at the time, there were perhaps 100 domains, so this structure worked well. However, over that time, lack of oversight allowed some of the TLDs became genericized; .ORGs, for example, are no longer restricted to true "not for profit" organization as originally intended. And so, forty years later, there are over 250 million domains, with more than 111 million domains assigned a .COM designation.
Generic TLDs, or gTLDs, or TLDs that do not have any restriction in who can register and use such names, as long as they do not violate the copyright and branding protection ICAAN has build into them.
One thing many people have noticed is that many of the new gTLDs are good replacements for a certain type of domain name. For many years, the lodestar of domain investing was the “category defining domain name”, e.g. lawyer.com or pizza.com, for which large amounts of money were spent. Are these new gTLDs the next generation of category defining domain names? Many people think so. How does this affect direct type-in navigation, and by extension, domain parking? How will search engines react? These answers remain to be seen.
Did you know that just over 50% of lawyers are in private practice? The remainder are spread throughout government, industry, judicial clerkships, and academia.
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If you`re reading this, then you`re one of the 2 billion plus people who use the Internet
As hundreds of new gTLDs are introduced in the not-too-distant future, a new era of opportunity
Trademark owners will be profoundly affected by the introduction of new generic top level domains.
It`s a whole new internet
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