Discover the exciting new world of domain names parking

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Contextual search:

Consider a user looking for a recipe for Vietnamese spring rolls. Any decent recipe site can handle that. But with hRecipe, the site could offer suggestions for other Vietnamese dishes, or other appetizers, or even other recipes that use similar ingredients. And it can easily do so precisely because the concept of Vietnamese as a cuisine, and shrimp as an ingredient, is understood by the site. The ability to offer superior navigation and menu planning suggestions is thus enabled by the microformat in a way not easily possible for a "plaintext" version of the very same recipe.

Improved monetization:

Currently, epik | Recipe sites monetize through fairly standard ads and soon through systems like Shopzilla that can display, say, a list of cookbooks appropriate to what the user is viewing. But with the semantic encoding of microformats, more interesting monetization avenues open up in a way not possible with plaintext recipes. Consider being able to click an "Order All Ingredients" button that places an order on Safeway.com or AmazonFresh. How? Because the site knows all the ingredients and the amounts necessary to make that dish.

Improved page rank and click-throughs:

Consider the challenge Google faces. It must scan, try to understand, and classify every web site on the planet. Like any entity, Google appreciates help, and encoding sites with microformats is a huge help to Google. Instead of crawling a site and trying to figure out whether the page contains a recipe, a microformat provides that information to Google "predigested"; Google doesn't have to infer the meaning of the data because the meaning has been directly encoded into the site data. Consequently, Google knows (as opposed to infers) not just that it is a recipe, but that it is a low-cal chicken breast recipe because information like calorie counts are encoded on the page in a standard way. Classification by crawlers becomes both faster and more accurate. Better yet, Google shows its appreciation by ranking and displaying microformatted data preferentially because the data is already semantically encoded; this is all part of Google "Rich Snippets" initiative. And because it has more definitive information to render, it can display search results in a more attractive and useful way.